Tweeting to #Win

Although most correlate the word “tweet” with the sweet sound a young bird makes, our 21st century tech innovators have changed the game once again. As a business leader, a Tweet is now something you might want to pay a little bit more attention to. Twitter, a social media platform, allows subscribes to send 140 character messages or tweets to those that follow them with potential to reach its 271 million monthly users. Today, tweets can be seen scrolling down the TV screen when watching your favorite football game, Emmy Awards, or infomercials. Hashtags have become a language of their own. Across the business world, companies far and wide are catching on quickly to how this free service can help expand their reach, influence, and bottom line. You too have the same opportunity to spread your company’s influence with a little tweeting. Forbes magazine writer, Adam Root, puts it plainly saying “Your Business Needs to Tweet”. Yet, if you want your vision to be a winning one, you must have a strategic plan by understanding just how Twitter can benefit your organization. Visibility: The number 1 benefit of Twitter is visibility. With the use of hashtags (e.g. #JWMI) you can stay up to date with what your customers are saying as well as share content. Whether you’re tweeting about successes, noting corrections or launching promotions, the object of the game is to stay relevant and provide value and delight to your followers. To maximize visibility you can also use analytics tools. An easy to use tool that has both free and paid features is sumall.com – and there are many more out there. Creativity: Twitter also allows you to have fun and be creative. You can upload images and embed video too. Twitter user @VFMLeonardo notes that visuals can result in a 94% increase in traffic to a given page as opposed to tweets with no visuals. Combine creative words with images and you’ll soon have hooked your next customer into your latest product or service. International Expansion: Always wanted to reach your target audience overseas? Twitter has you covered with 77% of Twitter users being located outside of the US. You can follow users such as @BizRoundtable who tweets about America’s relationship in the global economy. Keep your eyes open and you will find many more influential Twitterers that you can learn from. Company Culture: Network with other professionals and customers just as you would in person. Twitter is like that 3-minute elevator speech they always tell you about to sell what makes you special and unique in a quick pitch. Listen to your customer concerns and provide solutions. Do not forget to say Thank You! Overall, the uses of Twitter are endless. Adding creativity and maintaining authenticity in every tweet will help catapult your company upwards. Take time to reflect on what you have learned from this article and share in the comments section how you plan to use twitter to keep your company relevant. Look out for my next article on how to write the BEST tweet.
Posted by Rian Reed